Emma, founder of Embrace Socials
A blank piece of torn paper with rough edges and a slightly textured surface.

I’m Emma, founder of
Embrace Socials

I grew an Instagram following of over a million… then lost it all overnight

A torn piece of white paper with a yellow sticky note attached at the top, taped with clear tape, on a black background.

Former model, mum of 2 boys, usually found freezing on the football sidelines

I turned my instagram scrolling habit into a six-figure business (twice) without boosted posts or ads

Now I help you go from feeling invisible online to being the account people look for, listen to, and buy from

A silver laptop with black keyboard on a beige textured surface, partially covered by a white fabric or blanket.
Laptop on a lounge chair with denim-clad legs and feet crossed, sunlight on a concrete surface nearby, and some orange doodles.
Black and white line drawing of a tortoise with a patterned shell and head, facing forward.

I’ve spent the last 15 years building businesses on Instagram, first as a creator, now as a coach
So when I say I get it, I really do…

I know what it’s like to be on the other side of the screen, juggling work, clients, kids, and IG content - so when your posts flop (again) and you can’t see why, I know you ask yourself if it’s even worth it…


But, you’ve got something to say, share or sell, its just finding the right words (and the right people) thats ruining your IG plans.

That’s exactly why you need me, and I do what I do

Because you don’t need to live online to grow online

Emma, founder of Embrace Socials, wearing a beige blazer and black top, posing against a dark background with orange border lines.
Emma, founder of Embrace Socials, sitting on a white block, adjusting her shoe, in front of a white wall and sheer curtains by a window.

I know you’re good at what you do, I know you know your stuff - nobody can question that…but getting that across online? It’s like having all the puzzle pieces but no picture on the box.

That’s what I fix

We simplify your message, find your Thing and use the words that make it all make sense.

Inside Embrace Socials, nothing’s one-size-fits-all, because there isn’t one way to do Instagram. There isn’t one way to run a business either. We’re all different - and that’s the point.

I truly believe in a flexible approach to showing up on IG

Every piece of advice, every prompt, every plan gets shaped around you , your goals, your business, and the way you want to be seen online.

Get in touch with me: